Custom CRM Software for Indian Businesses
Manage every lead, deal, and customer relationship — with WhatsApp built in.
Never Miss a Lead Again
A CRM built for Indian business culture — with WhatsApp integration, follow-up reminders, and reports in the formats your team understands. No complex configuration. Just a CRM that works.
WhatsApp Integration
Send messages, follow-ups, and quotations directly from the CRM via WhatsApp Business API.
Smart Follow-up Reminders
Never forget a follow-up. Automated reminders keep your sales team on track every day.
Mobile App Included
Your sales team can access the CRM from their phone — anywhere, anytime.
Everything in One CRM
Lead Management
Capture leads from website, WhatsApp, phone, and social media — in one centralised pipeline.
Sales Pipeline
Visual Kanban board showing every deal's stage — from enquiry to negotiation to closure.
Customer 360° View
Complete history of every customer — calls, messages, orders, payments, and complaints in one screen.
Quotation & Invoice
Generate and send professional quotations and invoices directly from the CRM.
Sales Reports
Team performance, conversion rates, pipeline value, and revenue forecasts at a glance.
Role-Based Access
Control what each team member can see and do — sales rep, manager, and admin roles.
Why a Custom CRM Beats Salesforce or Zoho for Indian SMEs
Off-the-Shelf (Salesforce / Zoho / HubSpot)
- ✗ ₹1,500–₹4,000 per user per month — costs balloon as you grow
- ✗ Pay for 100 features you'll never use
- ✗ Workflows must bend to fit the tool, not your business
- ✗ Limited WhatsApp / Indian-payment / GSTIN integration
- ✗ Your data lives on someone else's server, in someone else's country
- ✗ Cancel and you lose access — no portability
Custom CRM by Ruban Softwares
- ✓ One-time cost ₹2–8 lakh — break-even in 12–24 months
- ✓ Only the features you need, designed around your workflow
- ✓ WhatsApp Business API, Razorpay, GST-ready invoicing built-in
- ✓ Tally / Marg / Busy integration if you already use them
- ✓ Hosted in India (or your own server). Your data stays yours
- ✓ You own the source code — full GitHub access on day one
Industries We've Built CRMs For
Real Estate
Insurance
Finance / NBFC
Education
Healthcare
B2B Sales
Retail Chains
Service Industry
How We Build Your CRM
Map Your Sales Process
We sit with your sales team and document exactly how a lead moves from enquiry to closure today.
Design the Pipeline
Map stages, fields, and automations onto the CRM — keeping what works, fixing what doesn't.
Build in Sprints
Modules go live one at a time (lead capture, then pipeline, then reporting) so your team can adopt gradually.
Data Migration
Import your existing leads from Excel, Tally, Zoho, or any other system into the new CRM cleanly.
Train Your Team
On-site or video training for every role — sales rep, manager, admin. Video recordings stay with you.
Go-Live & Support
12 months of free support to handle questions, bug fixes, and minor tweaks as the team settles in.
Why Choose Us for Your CRM
WhatsApp-First
WhatsApp Business API integration is built in — it's how Indian sales actually happens.
One-Time Cost
Pay once, use forever. No per-user-per-month fees that grow with your team.
Hindi & Regional UI
Tamil, Telugu, Hindi UI for sales reps who prefer their own language.
GST + Invoicing
Generate GST-compliant quotations and invoices straight from the CRM.
Tally / Marg Integration
Sync customers, invoices, and payments with your existing accounting software.
Source Code Yours
You own the code. Host it anywhere, modify it forever, no vendor lock-in.
Common Questions
Ready to Replace Spreadsheets & Salesforce?
Free 30-minute demo. We'll show you what a custom CRM can do for your sales team — no obligation.
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