Auto-Parts Manufacturer - Custom CRM + Inventory ERP
How a Tamil Nadu auto-parts manufacturer replaced spreadsheets and WhatsApp orders with a custom CRM and inventory ERP, pushing order fulfilment accuracy from 82% to 99%.
The Challenge
A mid-size auto-parts manufacturer in Tamil Nadu with 45 active dealer and garage clients was receiving orders via WhatsApp and phone calls. Sales staff were maintaining client details and order history in a mix of WhatsApp chats, call notes and Excel sheets. Inventory was tracked in a separate Excel file by the store manager.
The result: wrong parts were dispatched in 18% of orders. Returns and replacements cost the company money and damaged client relationships. Sales staff had no visibility into stock before promising delivery dates. The owner had no real-time view of which clients were ordering, which were at risk of churning, or what the actual inventory value was on any given day.
What We Built
Client CRM
Complete client profiles for all 45 dealers and garages. Order history, credit limit, payment status, last order date.
Order Management
Sales staff enter orders on mobile. System shows current stock before confirming. Auto-generates picking list for warehouse.
Inventory Management
Part-wise stock with minimum level alerts. Batch tracking. Automatic stock deduction on order confirmation.
Dispatch & Delivery
Dispatch confirmation with challan. Courier tracking number. Delivery confirmation from client.
Client Billing
Invoice generation from dispatch. Outstanding dues per client. Payment receipt and aging reports.
Sales Dashboard
Daily orders, top clients, slow-moving parts, stock value, revenue trends. All in real time.
The Result
Order fulfilment accuracy improved from 82% to 99% within 2 months. Wrong dispatches dropped dramatically because the order system now checks stock and generates a picking list - removing the manual interpretation step that was causing errors. Returns and replacement costs fell by over 80%.
The owner now starts every morning with a 2-minute dashboard review instead of a 30-minute Excel session. Client relationship calls became productive because sales staff could see each client's last order date, outstanding amount and usual product preferences before picking up the phone.
"Our dispatch errors cost us relationships with 3 major clients last year. Since the system went live we have had zero wrong dispatches in 4 months. Worth every rupee."
- Owner, Auto-Parts Manufacturer, Tamil Nadu (name withheld by request)
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